I found the full article from our assignment. Here are a few notes about the obey phenomenon:
-reawaken a sense of wonder about one's environment
-don't hand over the product of purpose of the ad off the back
-there is no meaning of the poster. crap. I want meaning...
-the sticker is embraced as a sign of rebellion
-causes viewers to consider the details and meanings in response to themselves
I've gathered that the following things are important to consider when I enter execution stages. Ambiguity of message, high contrast color scheme, clear shapes, no overwhelming detail, and a quick headstrong presentation of the imagery so it grabs the viewers attention quickly to cause that sense of curiosity and questioning.