I found the full article from our assignment. Here are a few notes about the obey phenomenon:
-reawaken a sense of wonder about one's environment
-create curiosity
-don't hand over the product of purpose of the ad off the back
-there is no meaning of the poster. crap. I want meaning...
-the sticker is embraced as a sign of rebellion
-causes viewers to consider the details and meanings in response to themselves
I've gathered that the following things are important to consider when I enter execution stages. Ambiguity of message, high contrast color scheme, clear shapes, no overwhelming detail, and a quick headstrong presentation of the imagery so it grabs the viewers attention quickly to cause that sense of curiosity and questioning.
No overwhelming detail? (Aside from the Obey poster) I feel like that there is an abundance of overwhelming detail, it is just secondary, juxtaposed with one or two extremely simple but dominate graphics.
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for sure kelsey - I totally agree. It just needs to read from far away with dominating shapes. The detail is definitely secondary, but I wanted to make sure it was reading with enough impact at a distance since it's a poster.
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